Main role: Oversee all concepting and art direction for advertising campaigns (in both social paid media and digital banner ads), all social media content including “always on” organic posts, flat-lay, as well as seasonal activations and influencer partnerships. Oversee all concepting and art direction for Macys.com presence including Brand Shops and product video. Regular partnerships with Strategy/Marketing, Merchants, Product Development, Agency partners, and Visual departments. Also responsible for casting all models along with hair, makeup, and grooming direction.
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SUMMER ESSENTIALS 2017
Instagram Ad and FB Paid Pushed social post with shoppable video featuring influencer Tara Michelle
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FESTIVAL LOOKBOOK 2017
FB Paid Pushed social post with shoppable video featuring influencer Tiffany Ma.
SPRING/SUMMER + FESTIVAL 2017
Influencer, Young Men's, and Junior's Organic + Paid Social Media content
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Spring/Summer 2017 Digital Banner Ad Excerpts
(6 ads per set) Please allow a moment for GIF to load.
Summer 2017 Macys.com Brand Shop
Valentine's Day 2017
Junior's paid social media content
NYC SURF STORY
Social media story seen on Tumblr and Instagram. Used in paid media buys and advertisement.
Digital Banner Ad Excerpts
(6 ads per set) Please allow time for animation to load
MMG Producer: Michael Nicolaci, Macy’s MMG
Producer: Sara Mouzayanni, Bennet & Clive.
Photographer: Brittany Sturrett
Styling: Gabriela Langone
Videographer: Alexis Herrera