Part of Macy’s Private Label Brands, Bar III represents the antithesis of the lazy millennial. Bar III is modern, affordable wear-to-work clothing and shoes for both men and women.
Main role: Oversee all ideation, concepting, and Art Direction, graphic and typographic design, still life styling, advertising campaigns (in digital banner ads and paid social media) Macys.com Brand Shops, product video, and special projects. Regular partnerships with Strategy/Marketing, Merchants, Product Development, Agency partners, and Visual departments. Also responsible for casting all models along with hair, makeup, and grooming direction.
Social activation: Denzel Does NYC Fall 2016
Activation video for partnership with MBA player Denzel Valentine. Partnership with Macy’s MMG Marketing and Strategy teams along with Social Media teams.
Paid Social Media Ad: Wedding Season 2017 - Advertisement utilizing influencers that ran as direct marketed post on Facebook and Instagram. Partnership with creative agency HYFN.
Paid Social Media Ad: Wedding Season 2017 - Carousel Ad
Bar III Men’s Instagram Feed reinvent: Partnership with creative agency HFYN and influencers to elevate social media content. Art Direction + Concept.
Style Advisor Video Series: Concept + Art Direction
A collaboration between marketing/strateg and product development teams as well as macy.com to highlight key trends for 2016. Videos used online for Product Display Pages as well as social media and paid media buys. Video format and concept has now become a standard practice for PDP pages across all private label brands on macys.com
Men's social media flat-lay: Stills for top selling key items for Fall 2016 also used in paid social media.
RTW social media flat-lay: Stills for top selling key items for Fall 2016 also used in paid social media.
Men's Lookbook Excerpts: Art Direction for press-only lookbooks for various seasons
RTW Lookbook Excerpts: Art Direction for press-only lookbooks for various seasons
Macys.com Brand Shops 2017
Art Direction + Design