Part of Macy’s Private Label Brands, Bar III represents the antithesis of the lazy millennial. Bar III is modern, affordable wear-to-work clothing and shoes for both men and women.
Main role: Oversee all ideation, concepting, and Art Direction, graphic and typographic design, still life styling, advertising campaigns (in digital banner ads and paid social media) Macys.com Brand Shops, product video, and special projects. Regular partnerships with Strategy/Marketing, Merchants, Product Development, Agency partners, and Visual departments. Also responsible for casting all models along with hair, makeup, and grooming direction.
Fall 2017 Campaign Excerpts
Fall campaign for digital ads, social, paid media, in-store signage and all Macys.com presence.
Photographer: Dean Isidro, Stylist: Chris Campbell, Hair/Makeup: Moiz Alladina, Tailor: Mark Burnett, Production: Sara Mouzayanni @ Bennett & Clive
SOCIAL ACTIVATION: Bar III Men's Grooming Tips Summer 2017
Activation video for partnership with creative agency HYFN and Macy’s MMG Marketing/Strategy teams.
See more videos on my YouTube channel
SOCIAL ACTIVATION: Denzel Does NYC Fall 2016
Activation video for partnership with MBA player Denzel Valentine.
Partnership with Macy’s MMG Marketing and Strategy teams along with Social Media teams.
Bar III Men’s Instagram Feed reinvent
Partnership with creative agency HFYN and influencers to elevate social media content.
SOCIAL MEDIA FLAT-LAY CONTENT FALL 2016
Stills for top selling key items for Fall 2016 also used in paid social media.
HYFN Art Director: Bree Blackman
HYFN Account Director: Claire Burgdorf
MMG Director of Social Media: Chris Motta
MMG Marketing Manager: Sarah Anne Spaulding
Video Production: DYNAMO FILMS INC