Part of Macy’s Private Label Brands, Bar III represents the antithesis of the lazy millennial. Bar III is modern, affordable wear-to-work clothing and shoes for both men and women.
Main role: Oversee all ideation, concepting, and Art Direction, graphic and typographic design, still life styling, advertising campaigns (in digital banner ads and paid social media) Macys.com Brand Shops, product video, and special projects. Regular partnerships with Strategy/Marketing, Merchants, Product Development, Agency partners, and Visual departments. Also responsible for casting all models along with hair, makeup, and grooming direction.
Fall 2017 Campaign Excerpts: Art director/Concept for new Fall campaign for digital ads, social, paid media, and all Macys.com presence.
Photographer: Dean Isidro, Stylist: Chris Campbell, Hair/Makeup: Moiz Alladina, Tailor: Mark Burnett, Production: Sara Mouzayanni @ Bennett & Clive
Social activation: Bar III Men's Grooming Tips Summer 2017
Activation video for partnership with creative agency HYFN and Macy’s MMG Marketing/Strategy teams.
Social activation: Denzel Does NYC Fall 2016
Activation video for partnership with MBA player Denzel Valentine. Partnership with Macy’s MMG Marketing and Strategy teams along with Social Media teams.
Paid Social Media Ad: Wedding Season 2017 - Advertisement utilizing influencers that ran as direct marketed post on Facebook and Instagram. Partnership with creative agency HYFN.
Paid Social Media Ad: Wedding Season 2017 - Carousel Ad
Bar III Men’s Instagram Feed reinvent: Partnership with creative agency HFYN and influencers to elevate social media content. Art Direction + Concept.
Men's social media flat-lay: Stills for top selling key items for Fall 2016 also used in paid social media.
RTW social media flat-lay: Stills for top selling key items for Fall 2016 also used in paid social media.
Style Advisor Video Series: Concept + Art Direction
A collaboration between marketing/strateg and product development teams as well as macy.com to highlight key trends for 2016. Videos used online for Product Display Pages as well as social media and paid media buys. Video format and concept has now become a standard practice for PDP pages across all private label brands on macys.com
Social Media Activation: Bar III X Gretchen Roehrs
Collaboration for Spring 2016 for Ready-To-Wear with fashion illustrator Gretchen Roehrs. Campaign centered around the idea of “Embrace your appetite for fashion.” Campaign included: Digital banner ads, social video, and social posts.
Art Direction in collaboration with Gretchen, video edit + animation.
Social Media posts. Also used in paid media.
Animated Digital Banner Ads Please allow time for animation to load
Macys.com Brand Shops 2017
Art Direction + Design
HYFN Art Director: Bree Blackman
HYFN Account Director: Claire Burgdorf
MMG Director of Social Media: Chris Motta
MMG Marketing Manager: Sarah Anne Spaulding
Video Production: DYNAMO FILMS INC