Claire's

Various projects for go-to-tween superstore Claire's. 2008-2011.
Art direction for campaign, new approach to ecommerce space, and various direct mail pieces.  


In-store campaign Fall 2009

In-store campaign Summer 2009


New online experience: restructure of online experience with the incorporation of bloggers and lifestyle gurus. 


Various direct mail emails: Art direction, typography. 


Glee + Claire's Pop Up Shop: 

To celebrate the collaboration between tv show GLEE and Claire’s, scenes from the show came alive in LA. Pop up shop included imagery from the show as well as actual costumes and props, and of course a ton of jewelry! Below are concept sketches and the execution. 

Art Direction, store design, Glee + Claire’s logo design