Claire's

Various projects for Junior's superstore, Claire's. 
Art Direction: Various campaigns, new approach to ecommerce space incorporating lifestyle blogger content, in-store graphics, activations, video, and various direct mail pieces.  


Back to School U GOT THE LOOK Campaign: In-store signage + online 


Various In-store and online campaigns


Holiday In-Store Marquee Graphics



New online experience: Restructure of online experience with the incorporation of bloggers and lifestyle gurus. Reimagining of eCommerce experience through blogger-like storytelling. 


Halloween Campaign: Online + In-Store + Blog


Various direct mail emails: Art direction, typography, copy. 


Glee + Claire's Pop Up Shop: 

To celebrate the collaboration between tv show GLEE and Claire’s, scenes from the show came alive in LA. Pop up shop included imagery from the show as well as actual costumes and props, and of course a ton of jewelry! Below are concept sketches and the execution. 

Art Direction, store design, Glee + Claire’s logo design