Launch campaign for new active and performance brand, ID Men.
Collaboration with agency, HYFN, incorporating Influencer content into the campaign both online and in-store.
Influencer: Isaiah Rivera
Influencer: Joe Moravsky
Influencer: Redmond Ramos
Product Detail Imagery: Use in macys.com brand shops and product detail pages along with traditional ecommerce imagery.
Digital Display Ad Excerpts
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MMG Director of Social Media: Chris Motta
MMG Marketing Manager: Sarah Anne Spaulding
MMG Asst. Marketing Manager: Erica Ryu
MMG Packaging Art Director: Amanda Jensen
HYFN Art Director: Bree Blackman
HYFN Account Director: Claire Burgdorf
Photographer: James Acomb
Director: Stephen Mallet