Brand Launch 2017: ID Men is the go-to activewear for every type of athlete as part of Macy’s Private Label Brands. For the brand launch in Spring 2017, Macy's MMG Marketing, Strategy, and Creative teams partnered with creative agency HFYN to create 360 degree marketing and strategic storytelling. Utilizing inspirational influencers, we created the story of “Accepting All Athletes.”
Main role: Ideated and Art Directed new launch in partnership with creative agency HYFN. Initiated and oversaw all creative for social media and paid media buys including all cross-channel creative i.e. video, still-life, organic posts. Oversaw creative for in-store signage.
Instagram launch content 2017
Influencer: Isaiah Rivera
Influencer: Joe Moravsky
Influencer: Redmond Ramos
MCOM Product Detail Imagery: Use in macys.com brand shops and product detail pages along with traditional ecommerce imagery.
Brand Identity Guidelines: Partnership with Art Director of Packaging
MMG Director of Social Media: Chris Motta
MMG Marketing Manager: Sarah Anne Spaulding
MMG Asst. Marketing Manager: Erica Ryu
MMG Packaging Art Director: Amanda Jensen
HYFN Art Director: Bree Blackman
HYFN Account Director: Claire Burgdorf
Photographer: James Acomb
Director: Stephen Mallet