ID IDEOLOGY Men: ACCEPTING ALL ATHLETES

Launch campaign for new active and performance brand, ID Men, for Macy’s Private Brands.
360° campaign encompassing video, social activation, launch event, UGC, and digital ads.

Campaign Video
Used in paid social, media buys, and organic posts.

Facebook Canvas Unit

Launch Event
Gorilla style pop-up event with Redmon Ramos and in partnership with Got Your 6.

Social Content
Combination of campaign video, custom imagery, and UGC.

Campaign Videos and Imagery.

Redmond Ramos

Isaiah Rivera

Joe Moravsky

In-Store Signage

Digital Display Ad Excerpts
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Agency Partnership: HYFN
Production: Paragon
Photographer: James Acomb
Director: Stephen Mallet