Juice Pharma Worldwide
Senior Art Director: First off, designing for data is my JAM which led me to the world of pharma. Lead designer at the forefront of multiple brand launches. Oversaw direction and conception of interactive UX, print, digital, integrated campaigns, lifestyle and still life shoots, educational and commercial video for both consumer and health care professionals. Managed designers, art directors, and interns. 2014-2015
Spiriva Asthma Respimat product launch: Campaign concepts for new product launch from Spiriva. Consumer facing campaign. Senior Art Director in charge of leading creative for concepting and and client pitches.
"Sparks will Fly" self-promotion ad campaign. Winner of PM360 2014 Pharma Choice Gold Award, a leader in the health-marketing industry trade. Features hand-drawn typography, composite illustration.
Thalassaemia International video community: A launch to inspire those living with thalassaemia, a rare blood condition, to come together and strengthen their community.
Picato Consumer Quick Start Kit Brochure: Print
Picato Field Study Rep-centered interactive app: With field studies continually being performed on Picato Topical Gel, reps have access to the latest information in an interactive app. Key Role: Senior Art Direction, layout, cadence, legal compliance, preliminary coding.