Part of Macy’s Merchandising Group’s Private Labels, Maison Jules is a fun and preppy Parisian inspired collection.
Main role: Oversee all ideation, concepting, and Art Direction. Graphic and typographic design, still life styling, advertising campaigns (in digital banner ads and paid social media) Macys.com Brand Shops, product and social video, and special projects. Regular partnerships with Strategy/Marketing, Merchants, Product Development, Agency partners, and Visual departments. Also responsible for casting all models along with hair, makeup, and grooming direction.
Style Advisor Video Series: Concept + Art Direction + Graphics
A collaboration between marketing/strategy teams as well as macy.com to highlight key trends for 2016. Videos used online for Product Display Pages on macys.com as well as social media and paid media buys. Video format and concept has now become a standard practice for PDP pages across all private label brands on macys.com
Lookbook Excerpts Summer 2017: Art Direction for press-facing lookbooks + Casting + Pre-production execution
Lookbook Excerpts Spring 2017: Art Direction for press-facing lookbooks + Casting + Pre-production execution
Macys.com Brand Shops Spring/Summer 2017
Art Direction + Design
Lookbook Excerpts Holiday 2016: Art Direction for press-facing lookbooks + Casting + Pre-production execution + Set design