Part of Macy’s Merchandising Group’s Private Labels, Maison Jules is a fun and preppy Parisian inspired collection.
Main role: Oversee all ideation, concepting, and Art Direction. Graphic and typographic design, still life styling, advertising campaigns (in digital banner ads and paid social media) Macys.com Brand Shops, product and social video, and special projects. Regular partnerships with Strategy/Marketing, Merchants, Product Development, Agency partners, and Visual departments. Also responsible for casting all models along with hair, makeup, and grooming direction.
Concept + Art Direction + Graphics
A collaboration between marketing/strategy teams as well as macy.com to highlight key trends for 2016. Videos used online for Product Display Pages on macys.com as well as social media and paid media buys. Video format and concept has now become a standard practice for PDP pages across all private label brands on macys.com
Holiday 2016 Lookbook Excerpts
Press-facing lookbooks + Casting + Pre-production execution + Set design
Lookbook Excerpts Spring/Summer 2017:
Art Direction for press-facing lookbooks + Casting + Pre-production execution
Macys.com Brand Presence Spring/Summer 2017
Various Digital Banner Ads
(Each ad set contains 6 animated ads) Please allow time for animation to load