Picato Integrated Consumer Campaign
RX Club Award of Excellence 2014
For Picato’s first TV commercial, we were tasked to generate awareness for the skin disease, actinic keratosis (AK). Not only did we want to bring awareness to the widely unknown disease, but generate sales and conversation around Picato itself. The TV ad was accompanied by a website, print journal ads, banner ads, and a consumer “Quick Start Kit” detailing treatment and process.
PICATO National TV Spot
Consumer and HCP Website Refresh
Banner Ad Tie-In
Quick Start Kit
Included removable co-pay card and “reminder” fridge magnet.
Picato HCP-Facing Interactive iPad app.
Education tool for HCP and Reps updated with the most accurate efficacy information.