UBERA US LAUNCH CAMPAIGN

Solid partnerships are the backbone of solid creative.

Introducing Heart and Brain—2 characters who will take you on the UBERA journey. For the US launch of UBERA, an herbal supplement from ProPharma Pharmaceuticals, our goal was twofold: Make the product name stick in the minds of health-conscious consumers and use storytelling to reinforce how a healthy heart and mind makes for a happy, healthy you. In collaboration with production/animation partner, Nathan Love, and the terrific clients at ProPharma, the end result was as delightful to create as it is to watch.

Packaging Development

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Consumer-facing Website

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Supporting Digital Banner Ads

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COMMERICAL CREDITS:
Client: ProPharma
Partner: Dymytrii Mamakin
Partner: Olga Mamakina
CEO: Kevin Ockunzzi
VP of Sales & Marketing: Dmytro Gavrylenko
Marketing Manager: Anastasia Lutsenko
Agency: JUICE Pharma Worldwide
Executive Producer: Michael Kaminski
Producer: Chris Paul
Art Buyer: Allison Candage
Project Manager: Ashley Salzano
Account Supervisor: Devin Tietz
Production Company: Nathan Love
Executive Producer: James Braddock
Head of Production: Derrick Huang
Associate Producer: Dennis Samatulski
Creative Director: Joe Burrascano
Director: Anca Risca
Designer: Anat Even-Or
Lead Animator: Andres Kwon
Animator: Chris Conforti
Editor: Kristjan Zaklynsky
Compositing: Kristjan Zaklynsky, Jim McKenzie
3D Modeling and Rendering: Sebastien Leliard, Triston Huang
3D Technical Director: Eric Cunha